But the victory of the industrialism didn’t mean that the craftsmen were completely extinct. The two worlds continued to coexist independently. Each recognising the good in the other — the power of industrialism and the humanity of craftsmanship. This was the second transition that would strip typography of a part of its humanity. We have to go 500 years back in time to meet the first one.The typography of this industrial age was no longer handcrafted. Mass production and profit became more important. Quantity mattered more than the quality. The books and printed works in general lost a part of its humanity. The typefaces were not produced by craftsmen anymore. It was the machines printing and tying the books together now. The craftsmen had to let go of their craft and became a cog in the process. machine.

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That they cannot foresee the pain and trouble

We denounce with righteous indige nation and dislike men who are so beguiled and demo realized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain.